all while wearing Globe’s new line of athletic turnout gear.

The VR set and stage served as the booth’s centerpiece, showcasing the fit and flexibility of the Athetix line by having participants race to manually trench the roof of a home. By combining a robust virtual environment featuring roaring flames and flashing sirens with a corresponding physical stage setup (that looked like a real roof and used a padded mallet in place of a fireman's axe), visitors were immersed within this fun and engaging experience from beginning to end.