VisionThree
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VR TRENCH RACE

Globe Athletix Turnout Gear

Globe’s challenge was to create an exciting and attention-grabbing VR experience that allowed show attendees to actively engage with Globe’s brand,

Globe’s challenge was to create an exciting and attention-grabbing VR experience that allowed show attendees to actively engage with Globe’s brand,

all while wearing Globe’s new line of athletic turnout gear.

The VR set and stage served as the booth’s centerpiece, showcasing the fit and flexibility of the Athetix line by having participants race to manually trench the roof of a home. By combining a robust virtual environment filled with roaring flames and flashing sirens with a corresponding physical stage setup (that looked like a real roof and used a padded mallet for chopping) visitors were immersed within this fun and engaging experience from beginning to end.

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Facts & Features

Facts & Features

Virtual Reality Experience using HTC Vive

Accurate tracking for axe swings and impact zones

Gamification uses swing count, completion percentage & time

Long lines & strong buzz throughout the show for dual VR setups

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