VisionThree Creates a Modern, Interactive Media Experience for Purdue Alumni’s Boilermaker Station.
VisionThree creates an engaging multi-user touchscreen experience for the Purdue University Alumni Association.
Another recent example of VisionThree’s successful experience-creation strategy is the Purdue Alumni Experience, a large-format touchscreen experience that allows multiple users to interact at the same time. Unveiled in late March at the new Boilermaker Station, this experience has already proven to be a hit with visitors. VisionThree, headquartered in Indianapolis, is known for its unique approach to designing experiences through the use of technology and engaging interactive design.
Alumni, current students, and their families are encouraged to explore decades of imagery that highlight various categories such as historic milestones, leaders, traditions, and accomplished alumni. This experience’s dynamic content has been brought to life on the screen through stunning animations that build and transition away as each user explores the content. These subtle interactions allow guests a freedom of exploration where curiosity and discovery are encouraged and reinforced visually.
This interactive experience will reside on a massive 98” touchscreen display at Boilermaker Station, a room dedicated to the Purdue Alumni Association on campus within the Purdue Memorial Union, across from the Welcome Center. This screen size is central to delivering an experience that will accommodate multiple users at the same time, as they visit the room on a game day or during other social or school events.
VisionThree worked with the Alumni Association to clearly define the purpose and objectives of both the room itself and this key interactive experience, making sure we could deliver on our promise of creating an experience that truly mattered. VisionThree’s creative and development teams then worked hand in hand to concept a visual experience that would be easy to use, intriguing to look at, and fun to engage with. This internal collaboration – between design and technology – has been central to VisionThree’s continued success as design trends and interactive technology have continued to evolve.
The Purdue Alumni Experience at its core is built around the concept of a dynamic photo wall that populates with unique content each time it is activated. Visitors begin exploring by touching any of the images on the screen. That interaction will trigger a larger version of the image, along with some supporting contextual information. However, that same interaction will also trigger a random assortment of thumbnails from within the same category to appear all around it, encouraging further exploration within that media collection.
Behind this touch-based interactive experience lies a robust content management system built by VisionThree. This CMS allows the Alumni Association to constantly monitor, curate and expand its collection of content through a simple online interface. This web-based portal provides a convenient and secure way to manage the experience’s content to keep it fresh and exciting as the media collection grows.
In addition to this interactive experience, VisionThree also developed a branded animation that plays under a custom branded facade along the exterior hallway wall. This highly visual and compelling piece aids in attracting attention to this new area of the Union. The infinite expandability, along with rich data tracking for detailed analytics, combined with the overall design and development of both the interactive experience and attraction video, create an entertaining alumni experience that will live on for years to come.
For more information about the Boilermaker Room, including its hours and location, click here.